Kameleon Jewelry is a unique jewelry system offering interchangability across a large spectrum of personal accessories. As a trend setting brand, Kameleon Jewelry is aggressive at penetrating a number of global markets, including the USA, Canada, Australia and Europe. Kameleon recognized the need for a tactful internet marketing strategy to propel this global presence, and turned to the Modern Media team for guidance.

Lawtons Drugs teamed up with Modern Media to redesign, build and launch a brand new website. Lawtons felt the old site was content heavy and product focused, instead of being aimed towards their customers. After doing some research, it was decided to design the site to fit the needs of their primary customer demographic.

Modern Media is always helping clients to benefit from key marketing opportunities – as recently demonstrated with Golf PEI. Together with Golf PEI, Modern designed, branded and launched a new loyalty program. To stay above the competitive golf destinations market, Golf PEI strives to deliver the best golf experience to the discerning golfer. Positioned to appeal to the avid golfer, the NEW Golf PEI Players Club is the latest digital marketing initiative that Modern has developed for Golf PEI. Within weeks of launching, the Player’s Club already has close to 1,000 members and continues to gain popularity in the avid golfer’s market.

As part of Empire Theatres ongoing efforts to engage its consumer audience through the use of new media, Modern recently integrated Empire’s website with Facebook Connect – a powerful set of APIs that let Facebook users bring their identity and connections onto external websites.

The Halifax Mooseheads recently engaged Modern Media to relaunch their e-newsletter, Moosecalls. In the face of ever growing competition for consumer’s entertainment dollars, The Halifax Mooseheads saw an opportunity to enhance their email communications in an effort to drive greater levels of engagement.

In January the new design was unveiled to existing Moosecalls subscribers, with greater focus on key team stories in a format that is concise and enticing, while adding greater visibility for upcoming games and ticket sales.

Today, Modern Media confirmed that the 2010 CMA Atlantic Marketing Conference will be held March 4, 2010 at Empire Theatres Park Lane in downtown Halifax. The conference, Marketing Now: The Changing Face of Marketing, will explore insights from leading marketing experts on cutting-edge approaches to address today's marketing challenges. With the rapid consumer adoption of new media channels, now more than ever, marketers are grappling with ways to get their message through to the right customers.