MODERN MUSINGS

  • As part of Empire Theatres ongoing efforts to engage its consumer audience through the use of new media, Modern recently integrated Empire’s website with Facebook Connect – a powerful set of APIs that let Facebook users bring their identity and connections onto external websites.
  • The Halifax Mooseheads recently engaged Modern Media to relaunch their e-newsletter, Moosecalls. In the face of ever growing competition for consumer’s entertainment dollars, The Halifax Mooseheads saw an opportunity to enhance their email communications in an effort to drive greater levels of engagement.

    In January the new design was unveiled to existing Moosecalls subscribers, with greater focus on key team stories in a format that is concise and enticing, while adding greater visibility for upcoming games and ticket sales.