As part of Empire Theatres ongoing efforts to engage its consumer audience through the use of new media, Modern recently integrated Empire’s website with Facebook Connect – a powerful set of APIs that let Facebook users bring their identity and connections onto external websites.

This exciting new feature allows Empire’s user community to login to the Empire site using their Facebook accounts, and an updated reviews feature lets users rate and make comments on movies they’ve seen, post them to the Empire site, and share them with their friends by syncing them directly to their Facebook newsfeed. This technically complex venture is one of the first of its kind in the region, and showcases Empire’s innovative drive and Modern’s ability to execute.

“We’re thrilled to have launched this forward thinking approach to guest engagement,” says Susan Oland, Director, Marketing and Interactive, Empire Theatres Limited. “With the inclusion of Facebook Connect on our website, we have opened up a realm of possibilities for additional social media features that can co-exist within Empire’s website and the Facebook community.”