Today, Modern Media confirmed that the 2010 CMA Atlantic Marketing Conference will be held March 4, 2010 at Empire Theatres Park Lane in downtown Halifax. The conference, Marketing Now: The Changing Face of Marketing, will explore insights from leading marketing experts on cutting-edge approaches to address today's marketing challenges. With the rapid consumer adoption of new media channels, now more than ever, marketers are grappling with ways to get their message through to the right customers.

“We are delighted to have an opportunity to host a one-day conference in Halifax, an event that Modern Media has played an integral role in organizing,” says Cathy Landolt, Director of Events, Canadian Marketing Association. “With speakers that include top global marketing experts, this conference is sure to be a great event.”

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With more than 800 corporate members, the Canadian Marketing Association (CMA) is the largest marketing association in Canada. Embracing Canada’s major business sectors and all marketing disciplines, channels and technologies, CMA Members make a major contribution to the Canadian economy by driving $150 billion in sales of goods and services annually and supporting nearly one million jobs.

The Canadian Marketing Association is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. As well, CMA is the principal provider of knowledge, marketing intelligence and professional development opportunities for marketers; and catalyst for networking and business opportunities within the marketing community.