EMPIRE THEATRES

For its 2009 holiday gift card campaign, Empire booked a significant amount of online media across a variety of ad unit formats, including big box and leaderboard ads, text ads, email sponsorships, advertorials, and more. As Empire’s interactive AOR, Modern successfully executed each format and managed the delivery of each ad format to the networks serving the ads.

Additionally, Modern utilized its SIFT tracking software to add a unique tracking code to each ad delivered. This provided Empire with real-time data of all campaign elements in market and allowed Empire to compare click through rates between various creative’s/formats so that adjustments could be made to service the better performing ads more often.