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Since 2011, Modern Media has worked as the Digital Development Agency for  Irving Consumer Products Limited (ICP), specifically supporting the tissue brands Royale, Majesta, Scotties (USA) and other Private Label brands. In fulfilling a wide range of digital marketing services, Modern Media works closely with agency of record (AOR), Hawk, based in Moncton NB.

Working on a retained services agreement with Irving Consumer Products Limited, the Modern team works collaboratively with the Hawk Account and Creative teams while also liaising directly with ICP Brand Managers for the fulfillment of digital marketing services. In addition to annual digital strategic plans / insights, Modern Media maintains a wide array of digital assets and leads reporting and measurement for digital executions.

In 2014 Royale celebrated its 50 Year Anniversary with the “Find the Golden Kitten” promotion, which saw golden kitten tickets hidden in packs and secret online locations.


As the digital development partner for Irving Consumer Products Limited, Modern Media actively works in partnership with Hawk to define all digital marketing programs in advance of design or development.

  • Strategic Brand Planning (Digital)
  • Integrated Digital Marketing Strategy
  • Architecture and User Experience Planning

Build / Market

Through the promotion of national brands like Royale, Modern Media has worked in partnership with Hawk to deliver many digital marketing solutions that are targeting a large and diverse consumer audience.

  • Email Marketing
  • Responsive Website Design and Development 
  • Online Contest Development
  • Social Media Marketing
  • Search Engine Optimization


With certified expertise in Google Analytics, Modern Media takes on the lead role for digital campaign measurement which includes the establishment and reporting of conversion goal tracking.

  • Analytics Reporting and Insights
  • CRM / Email Marketing Reporting
  • Online Contest Reporting

“In 2011 we made the decision to find and partner with the best digital development agency in Atlantic Canada to meet our clients growing needs. That was the team at Modern Media. Ever since then we’ve continued to grow and expand the digital marketing capabilities offered to our clients.”

Jeff Gaudet, President, Hawk

Contact Wynne for more information on how Modern Media can work in partnership with a brand agency to deliver a range of digital marketing solutions.