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Kameleon Jewelry, JewelPop's flagship brand, is a unique jewelry system offering interchangeability across a large spectrum of accessories. Kameleon approached Modern Media in 2009 to undergo a content audit of its existing website and recommend areas for improvement. As a trend setting brand, Kameleon Jewelry was looking for a fresh perspective on its web presence after working with a local full service agency for several years.

Since then, Modern Media has delivered a wide variety of digital marketing projects that have helped JewelPop achieve sustained growth. 

In 2012, JewelPop was named Canada’s 5th fastest growing company by Profit Magazine, having achieved a spectacular 7150% growth in revenue from 2006-2011.


As the digital marketing agency for JewelPop, Modern Media helped define a number of go-to-market digital strategies. The output of these planning efforts formed the basis of results driven digital marketing programs.

  • Digital Marketing Assessment
  • Integrated Digital Marketing Strategy 
  • Architecture and User Experience Planning


Over a period of 6 years, Modern Media has designed and developed numerous digital marketing assets that have been leveraged to help drive bottom line sales for multiple JewelPop brands.

  • Responsive Website Design and Development
  • E-commerce Design and Development
  • App Design and Development


Market / Measure

Modern Media actively manages JewelPop digital marketing programs like Pay Per Click (PPC) Marketing designed to drive consumer interest leading to tracked conversion.

  • Search Engine Optimization
  • Pay Per Click Campaigns
  • Analytics Reporting and Insights

“JewelPop has grown to become an Atlantic Canadian success story. Digital marketing played a key role in their growth. I’m always pleased to see the hard, smart work of our team who, in support of JewelPop’s brands, produced strong performing digital marketing solutions.”

David Spriet, President, Modern Media

Contact David for more information about how Modern Media can define your go-to-market digital marketing strategy and help you build, market and measure the result.