Kameleon Jewelry, JewelPop's flagship brand, is a unique jewelry system offering interchangeability across a large spectrum of accessories. Kameleon approached Modern Media in 2009 to undergo a content audit of its existing website and recommend areas for improvement. As a trend setting brand, Kameleon Jewelry was looking for a fresh perspective on its web presence after working with a local full service agency for several years.
Since then, Modern Media has delivered a wide variety of digital marketing projects that have helped JewelPop achieve sustained growth.
In 2012, JewelPop was named Canada’s 5th fastest growing company by Profit Magazine, having achieved a spectacular 7150% growth in revenue from 2006-2011.
As the digital marketing agency for JewelPop, Modern Media helped define a number of go-to-market digital strategies. The output of these planning efforts formed the basis of results driven digital marketing programs.
- Digital Marketing Assessment
- Integrated Digital Marketing Strategy
- Architecture and User Experience Planning
Over a period of 6 years, Modern Media has designed and developed numerous digital marketing assets that have been leveraged to help drive bottom line sales for multiple JewelPop brands.
- Responsive Website Design and Development
- E-commerce Design and Development
- App Design and Development
Market / Measure
Modern Media actively manages JewelPop digital marketing programs like Pay Per Click (PPC) Marketing designed to drive consumer interest leading to tracked conversion.
- Search Engine Optimization
- Pay Per Click Campaigns
- Analytics Reporting and Insights
“JewelPop has grown to become an Atlantic Canadian success story. Digital marketing played a key role in their growth. I’m always pleased to see the hard, smart work of our team who, in support of JewelPop’s brands, produced strong performing digital marketing solutions.”