RAWLINS CROSS

Like any recording artist, for Rawlins Cross (an ECMA winning and Juno nominated celtic-rock ensemble), email marketing and fan management plays a vital roll in the band’s success as it provides direct leads to concert ticket and merchandise sales.

Modern built a community and e-newsletter sign-up form into the bands official website (also built by Modern) that synced fan contacts to an external email broadcast management platform with a customizable template, enabling Rawlins Cross to deploy targeted email messages to their fans throughout their touring efforts in 2009.