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Starting in May 2015, Modern Media began working with Eastlink to establish core elements of a relaunched email marketing program on the Salesforce Marketing Cloud (formerly ExactTarget). First, Modern Media designed and developed a net new mobile responsive template that would support their Weekly e-Newsletter requirement targeting residential customer, one that allowed Eastlink staff to self-manage the email deployment process. Then Modern Media designed and developed a dynamic Welcome Email working in partnership with the firms CRM / IT Partner. The welcome email also developed on the Salesforce Marketing Cloud platform auto populates personalize dynamic content for each new customer, with sends triggers by the front line systems.
- Completed email UX designs in wireframe format for desktop and mobile devices
- Integrated corporate / divisional branding and core promotional message streams
- Developed emails as templates, so Eastlink marketing staff could build and send emails without programming dependencies
- Programmed a matrix of dynamic content field pulled from source data stored in the companies CRM software
- QA and email client testing (desktop & mobile) to ensure widespread compatibility
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