EASTLINK

Initially focused primarily on cable television, EastLink has steadily grown to provide a range of services including home phone, digital cable, and high speed internet connections to customers in a growing number of markets.

As part of the quarterly campaign process, Modern was engaged to manage and optimize Eastlink’s Pay Per Click (PPC) search engine marketing efforts. Focused campaigns were created to support each major line of business, targeting both consumer and business customers with tailored messages. Keyword selection was continuously refined to drive optimal traffic and compliment the key terms driving organic search traffic.