EMPIRE THEATRES

With a target demographic that spans multiple generations, Empire recognized its unique position to leverage the power of social media networks to engage its consumer audience and brought Modern to the table to develop a strategic direction to achieve this.

Modern made use of the power of Facebook Connect to enable Empire’s user community to log into the Empire site using their Facebook accounts, and updated Empire’s user reviews feature to allow users to rate and make comments on movies they’ve seen, post them to the Empire site, and sync them to their Facebook newsfeed. This technically complex venture is one of the first of its kind in the region, and showcases Empire’s innovative drive and Modern’s ability to execute.