CANCER SOCIETY

In January 2011, The Canadian Cancer Society deployed a campaign entitled “Get Screened Nova Scotia”. Its purpose is to support an increase in uptake of colorectal, breast, and cervical cancer screening services among men and women aged 40-60 years in Nova Scotia. At the center of the campaign is a microsite that Modern was engaged to build. The site is an interactive hub that is fully integrated with social media applications and an advanced email reminder tool with preference segmentation.