GOLF PEI

Golf PEI is an industry association devoted to the promotion and development of golf on PEI. Faced with rising fuel costs and a strengthening Canadian Dollar threatening tourism in Canada, Golf PEI needed to develop a more aggressive approach to promoting the Island as a top golf destination, including finding ways to optimize their web presence to drive additional bookings.

Modern completed a thorough content audit of Golf PEI’s web presence which lead to the development of a new streamlined navigation design that facilitates ease of use and defines clearer avenues for conversion. The new website provides users with an experiential representation of playing golf on PEI and features vivid golf course imagery, individual enhanced pages for each Golf PEI course operator, and information on after-golf activities and events.