LAWTONS DRUGS

In 2007, Lawtons Drugs, one of Atlantic Canada’s leading drug stores, began a re-branding initiative that lead to the re-facing of all of its 70-plus store locations. To coincide with the re-branding strategy, Lawtons realized they needed to revamp their web presence as their old site was outdated and burdened by a series of navigation issues.

Modern worked with Lawtons to redesign and build a new site that is user friendly, customer focused, and full of progressive features. The new site was built with a dynamic content management system allowing Lawton’s to easily update its own site content. The new site showcases store events, weekly flyers, product information, other services offered, and allows customers to re-fill their prescriptions online through the site’s My PROfile system.