In today’s world, Canadian consumers want to eat, shop and support local. That’s why ROYALE^® was perfectly positioned to build on 50+ years of trust and heritage unmatched in their category. Leveraging the instantly recognizable ROYALE kittens^® and featuring real ROYALE^® employees, HAWK created the PURR-oudly Atlantic Canadian campaign, a regional promotion so successful it resulted in the PURR-oudly Canadian national spin-off!