Scotties

When it comes to an NFL football co-promotion it does not get any bigger than the New England Patriots, one of the most legendary teams in the history of the league.  Scotties had a once-in-a-lifetime opportunity to marry a new brand positioning launch with this storied franchise for a blockbuster digital contest promotion that no New England Patriots fan could pass up.  New custom carton designs in stores link the contest experience to a buying opportunity.